Modelling Career
Beckinsale has worked occasionally as a model. In 1997 she appeared in the music video for George Michael's Waltz Away Dreaming. She starred opposite Orlando Bloom in a 2002 Gap television advert directed by Cameron Crowe. She appeared in a Diet Coke television advert in 2004, directed by Michael Gondry. She advertised Absolut Vodka in a 2009 print campaign photographed by Ellen von Unwerth. She has also promoted Lux shampoo in a Japanese television advert. Beckinsale was named "England's Number One Beauty" by Hello! in 2002 and appeared at number 41 in People Magazine's 100 Most Beautiful People list in 2008. Many publications have included her in their rankings of the world's sexiest women. Esquire named her the Sexiest Woman Alive in 2009. She was at number 22 in Maxim's Hot 100 2009 list. She came in at number 41 on FHM's Sexiest Women of 2010 list, having previously appeared at number 15 in their 2009 list and at number 12 in their 2008 list. She has frequently appeared in AskMen.com's annual list of the 99 Most Desired Women: she was at number 22 in 2012, at number 14 in 2011, at number 3 in 2010, at number 10 in 2009 and at number 3 in 2008.
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