Kansei Engineering Procedure
As mentioned above, Kansei Engineering can be considered as a methodology within the research field of ‘Affective Engineering’. Some researchers have defined the content of the methodology. Shimizu et al. state that ‘Kansei Engineering is used as a tool for product development and the basic principles behind it are the following: identification of product properties and correlation between those properties and the design characteristics’. According to Nagasawa, one of the forerunners of Kansei Engineering, there are three focal points in the method:
• How to accurately understand consumer Kansei • How to reflect and translate Kansei understanding into product design • How to create a system and organization for Kansei orientated design
The following figure shows how Kansei Engineering works in principle.
Figure 1: Kansei Engineering System (KES).
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