The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:
- Attractive
- One-Dimensional
- Must-Be
- Indifferent
- Reverse
Read more about Kano Model: Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes
Famous quotes containing the word model:
“The best way to teach a child restraint and generosity is to be a model of those qualities yourself. If your child sees that you want a particular item but refrain from buying it, either because it isn’t practical or because you can’t afford it, he will begin to understand restraint. Likewise, if you donate books or clothing to charity, take him with you to distribute the items to teach him about generosity.”
—Lawrence Balter (20th century)