The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:
- Attractive
- One-Dimensional
- Must-Be
- Indifferent
- Reverse
Read more about Kano Model: Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes
Famous quotes containing the word model:
“Your home is regarded as a model home, your life as a model life. But all this splendor, and you along with it ... it’s just as though it were built upon a shifting quagmire. A moment may come, a word can be spoken, and both you and all this splendor will collapse.”
—Henrik Ibsen (1828–1906)