The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:
- Attractive
- One-Dimensional
- Must-Be
- Indifferent
- Reverse
Read more about Kano Model: Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes
Famous quotes containing the word model:
“When Titian was mixing brown madder,
His model was posed up a ladder.
Said Titian, That position
Calls for coition,
So he lept up the ladder and had her.”
—Anonymous.