Kano Model

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:

  • Attractive
  • One-Dimensional
  • Must-Be
  • Indifferent
  • Reverse

Read more about Kano Model:  Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes

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