The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:
- Attractive
- One-Dimensional
- Must-Be
- Indifferent
- Reverse
Read more about Kano Model: Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes
Famous quotes containing the word model:
“I’d like to be the first model who becomes a woman.”
—Lauren Hutton (b. 1944)