Kano Model

The Kano model is a theory of product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano which classifies customer preferences into five categories:

  • Attractive
  • One-Dimensional
  • Must-Be
  • Indifferent
  • Reverse

Read more about Kano Model:  Categories, Threshold or Basic Attributes, Performance Attributes, Excitement Attributes

Famous quotes containing the word model:

    I’d like to be the first model who becomes a woman.
    Lauren Hutton (b. 1944)