Kangaroo Meat - Name

Name

There has been recent discussion from the kangaroo meat industry about attempting to introduce a specific culinary name for kangaroo meat, similar to the reference to pig meat as ham and pork, and calling deer meat venison. The aim is to have diners thinking of the meat rather than the animal and avoiding adverse reactions to the eating of a 'cute' animal or "eating Skippy". In 2005 the Food Companion International magazine, with support from the Kangaroo Industry Association of Australia, ran a competition hoping to find a name that wouldn't put diners off when they saw it on a menu. The three-month competition attracted over 2700 entries from 41 nations, and the name australus was decided in December 2005. The name was penned by university professor Steven West, an American about to be naturalised as an Australian citizen. Other finalists for the name included kangarly, maroo, krou, maleen, kuja, roujoe, rooviande, jurru, ozru, marsu, kep, kangasaurus, marsupan, jumpmeat, and MOM (meat of marsupials).

The competition is not binding on the Kangaroo Industry Association, which has not moved to adopt the new name in any official capacity.