K Foundation Adverts
The first manifestation of the K Foundation was a series of adverts in UK national newspapers in 1993. The first adverts, in July 1993, were cryptic, referring to "K Time" and advising readers to "Kick out the clocks". There was also an advert for their single "K Cera Cera" which was "Available nowhere ... no formats" and which was not planned for release until world peace was established. The single was eventually released, but only in Israel.
"When the first in a strange series of full-page ads appeared in The Independent on July 4", said The Face, "people started whispering. The cultish rhetoric, the unfathomable "Divide and Kreate" slogans, the K symbols, all suggested that the kings of cultural anarchy were back." Each advert cost between £5,000 and £15,000.
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Famous quotes containing the word foundation:
“I believe that the mind can be permanently profaned by the habit of attending to trivial things, so that all our thoughts shall be tinged with triviality. Our very intellect shall be macadamized, as it were,—its foundation broken into fragments for the wheels of travel to roll over.”
—Henry David Thoreau (1817–1862)