Initiation
The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health, pioneered in the 1970s by University of Houston Social Psychology Professor Richard I. Evans. Evans's social inoculation model included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. Jordan Zimmerman, a student at USF, won the campaign. Zimmerman is the founder of Zimmerman Advertising, the 15th largest advertising corporation in the United States. The anti-drug movement was among the resistance skills recommended in response to low peer pressure, and Nancy Reagan's larger campaign proved to be a useful dissemination of this social inoculation strategy.
Nancy Reagan first became involved during a campaign trip in 1980 to Daytop Village, New York. She recalls feeling impressed by a need to educate the youth about drugs and drug abuse. Upon her husband's election to the presidency, she returned to Daytop Village and outlined how she wished to help educate the youth. She stated in 1981 that her best role would be to bring awareness about the dangers of drug abuse: "Understanding what drugs can do to your children, understanding peer pressure and understanding why they turn to drugs is... the first step in solving the problem."
Read more about this topic: Just Say No
Famous quotes containing the word initiation:
“Until the end of the Middle Ages, and in many cases afterwards too, in order to obtain initiation in a trade of any sort whatever—whether that of courtier, soldier, administrator, merchant or workman—a boy did not amass the knowledge necessary to ply that trade before entering it, but threw himself into it; he then acquired the necessary knowledge.”
—Philippe Ariés (20th century)
“The difficult and risky task of meeting and mastering the new—whether it be the settlement of new lands or the initiation of new ways of life—is not undertaken by the vanguard of society but by its rear. It is the misfits, failures, fugitives, outcasts and their like who are among the first to grapple with the new.”
—Eric Hoffer (1902–1983)