History
Russian immigrant Sam Born came to the United States in 1910. In 1916, Born was awarded the "key to the city" of San Francisco for inventing a machine that mechanically inserted sticks into lollipops.
In 1917, Born opened a small retail store in Brooklyn, New York. He displayed in his store window an evolving line of daily made candy, marketing its freshness with a sign that declared Just Born. The original company logo showed a baby resting in a candy measuring scale. Sam Born is also credited with the invention of chocolate sprinkles, known as "jimmies," and the hard coating on ice cream bars.
In 1923, Born started his own manufacturing company in New York City. Irv and Jack Schaffer, Born's brothers in law, joined the company to help market and sell the confections. In 1932, the trio moved operations to Bethlehem, Pennsylvania. The company took over a 4 story, 224,396 sq. ft. building, built in 1920, from a bankrupt printing company.
Sam Born's son, Bob Born, joined the company in 1946 and would later become President for more than 30 years. He was part of the two man team that mechanized the marshmallow Peeps forming process, allowing a substantial increase in production, leading Just Born to become America's largest manufacturer of seasonal marshmallow confections.
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“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)
“America is, therefore the land of the future, where, in the ages that lie before us, the burden of the World’s history shall reveal itself. It is a land of desire for all those who are weary of the historical lumber-room of Old Europe.”
—Georg Wilhelm Friedrich Hegel (1770–1831)