Company History
Originally, Dunaway did business as Expello Corporation. Eventually, he did business as the Judson Dunaway Corporation. The New Hampshire Secretary of State's office online search does not show any corporation ever existing under either name.
At the end of Dunaway's career in the late 1950s or early 1960s, the company was sold to The Drackett Company. Vanish was a higher volume brand with reasonably good margins, and became one of their major brands. With no real competitors, Delete had satisfactory margins, but minimal volume. They made no real effort to market it, but simply accepted orders to replenish merchants' inventories. When ceramic cooktops first became popular in the 1970s, it enjoyed a major boom in sales, but it was still a product to be manufactured only one day a year. As manufacturers of the leading Drano brand, Drackett saw Elf as a brand they wanted to kill. Expello was a liability bomb waiting to go off, and since Drackett already had the Renuzit brand, Expello found itself in the hands of Willert Home Products.
Read more about this topic: Judson Dunaway
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