The Flexible Straw Corporation
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Friedman obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial help, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947. It is now cited as an early example of Design for All.
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