On June 8, 2009, Franzen published an extract from Freedom, his novel in progress, in The New Yorker. The extract, titled "Good Neighbors", concerned the trials and tribulations of a couple in St. Paul, Minnesota. On May 31, 2010, a second extract — titled "Agreeable" — was published, also in The New Yorker.
On October 16, 2009, Franzen made an appearance alongside David Bezmozgis at the New Yorker Festival at the Cedar Lake Theatre, reading a portion of his forthcoming novel. Sam Allard, writing for North By Northwestern about the event, said that the "…material from his new (reportedly massive) novel" was "as buoyant and compelling as ever" and "marked by his familiar undercurrent of tragedy". Franzen read "an extended clip from the second chapter."
On September 9, 2010, Franzen appeared on Fresh Air to discuss Freedom in the wake of its release. Franzen has drawn what he describes as a "feminist critique" for the attention that male authors receive over female authors—a critique he supports. Franzen also discussed his friendship with David Foster Wallace and the impact of Wallace's suicide on his writing process.
Freedom was the subject of a highly unusual "recall" in the United Kingdom starting in early October 2010. An earlier draft of the manuscript, to which Franzen had made over 200 changes, had been published by mistake. The publisher, HarperCollins initiated an exchange program, but thousands of books had been distributed by that time.
While promoting the book, Franzen became the first American author to appear on the cover of Time magazine since Stephen King did so in 2000. Franzen did so alongside the headline "Great American Novelist". He discussed the implications of the Time coverage, and the reasoning behind the title of Freedom in an interview in Manchester, England, in October 2010.
On September 17, 2010, Oprah Winfrey announced that Jonathan Franzen's Freedom would be an Oprah book club selection, the first of the last season of The Oprah Winfrey Show. On December 6, 2010, he appeared on The Oprah Winfrey Show to promote Freedom where they discussed that book and the controversy over his reservations about her picking The Corrections and what that would entail.
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