Jon Hein - Jump The Shark Origins

Jump The Shark Origins

Hein has explained that he and some friends at the University of Michigan were discussing when popular television shows began to decline, and his roommate Sean J. Connolly coined the phrase, referring to a Happy Days episode in which Fonzie performed a water ski jump over a shark. The phrase "jumped the shark" became code between Hein and his friends for the moment that a television show began to decline, and became inspiration for the name of the website.

Hein sold his company, Jump The Shark, Inc., to Gemstar (owners of TV Guide) on June 20, 2006 for "over $1 million". Some Stern staff have speculated that the site sold closer to $5–$10 million, however. The TV Guide website has since redirected the original jumptheshark.com website. For some time, the website was replaced with a celebrity gossip message board. As of April 2011, the tvguide.com redirect the Jump the Shark address to a TV Guide page categorizing some common show derailments.

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