In Philosophy and Literary Theory
The Slovenian philosopher Slavoj Žižek, a known Lacanian theorist, has adopted the term in his philosophy; it may also be seen in the works, both joint and individual, of Gilles Deleuze and Félix Guattari, and it plays an important role in the writing of Julia Kristeva and Roland Barthes.
In his 1973 literary theory book The Pleasure of the Text, Barthes divides the effects of texts into two: plaisir (translated as "pleasure") and jouissance. The distinction corresponds to a further distinction Barthes makes between "readerly" and "writerly" texts. The pleasure of the text corresponds to the readerly text, which does not challenge the reader's position as a subject. The writerly text provides bliss, which explodes literary codes and allows the reader to break out of his or her subject position.
For Barthes plaisir is, "a pleasure... linked to cultural enjoyment and identity, to the cultural enjoyment of identity, to a homogenising movement of the ego." As Richard Middleton puts it, "Plaisir results, then, from the operation of the structures of signification through which the subject knows himself or herself; jouissance fractures these structures."
Read more about this topic: Joissance
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