Ad Art
Falter received a major break with his first commission from Liberty Magazine to do three illustrations a week in 1933. "They paid me $75 a week," Falter said, "just like a steelworker. But my expenses for models and costumes were running $35 a week during one 16-week serial I was illustrating." Falter soon discovered that there was much more money to be made in advertising than in other fields of illustration. By 1938, he had acquired several advertising clients including Gulf Oil, Four Roses Whiskey, Arrow Shirts and Pall Mall. Falter's work appeared in major national magazines. "This was high pay for less work," Falter said, "and it gave me a chance to experiment in the field of easel painting."
Read more about this topic: John Philip Falter
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