Ad Art
Falter received a major break with his first commission from Liberty Magazine to do three illustrations a week in 1933. "They paid me $75 a week," Falter said, "just like a steelworker. But my expenses for models and costumes were running $35 a week during one 16-week serial I was illustrating." Falter soon discovered that there was much more money to be made in advertising than in other fields of illustration. By 1938, he had acquired several advertising clients including Gulf Oil, Four Roses Whiskey, Arrow Shirts and Pall Mall. Falter's work appeared in major national magazines. "This was high pay for less work," Falter said, "and it gave me a chance to experiment in the field of easel painting."
Read more about this topic: John Philip Falter
Famous quotes containing the word art:
“We’re made so that we love
First when we see them painted, things we have passed
Perhaps a hundred times nor cared to see;
And so they are better, painted—better to us,
Which is the same thing. Art was given for that;
God uses us to help each other so,”
—Robert Browning (1812–1889)