Visual Identity
The graphic identity, which has at its core the distinctive diagonal motif, was created in 1990 by John Lloyd and Jim Northover of the British design consultancy, Lloyd Northover. In 2000, it was given a minor refresh by London design consultancy Pentagram.
Read more about this topic: John Lewis (department Store)
Famous quotes containing the words visual and/or identity:
“Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it. No painting or drawing, however naturalist, belongs to its subject in the way that a photograph does.”
—John Berger (b. 1926)
“The adolescent does not develop her identity and individuality by moving outside her family. She is not triggered by some magic unconscious dynamic whereby she rejects her family in favour of her peers or of a larger society.... She continues to develop in relation to her parents. Her mother continues to have more influence over her than either her father or her friends.”
—Terri Apter (20th century)