Visual Identity
The graphic identity, which has at its core the distinctive diagonal motif, was created in 1990 by John Lloyd and Jim Northover of the British design consultancy, Lloyd Northover. In 2000, it was given a minor refresh by London design consultancy Pentagram.
Read more about this topic: John Lewis (department Store)
Famous quotes containing the word visual:
“Dialogue should simply be a sound among other sounds, just something that comes out of the mouths of people whose eyes tell the story in visual terms.”
—Alfred Hitchcock (1899–1980)