Business Activities
Elway is currently co-owner of the Arena Football team Colorado Crush, a position he has held since 2002. In February 2007, Elway was elected chairman of the Arena Football League's executive committee. On August 4, 2009 the Arena Football League announced an indefinite suspension of operations. Elway was one of the 17 remaining franchise owners that voted to suspend operations indefinitely.
Elway is the owner of two steakhouse restaurants, each named "Elway's": One is located in the upscale Cherry Creek shopping district, and the other is in the Ritz-Carlton Hotel in downtown Denver.
Elway owned five auto dealerships, called John Elway Autos, in the Denver area. He sold them to AutoNation Inc. in 1997 for $82.5 million. In December 2006, Elway ended a nine-year licensing agreement with AutoNation, removing his name from Denver-area dealerships. At the time, Elway said the move could allow him to get back into the auto business under his own name. He still owns two Toyota Scion dealerships, one in Manhattan Beach, California and another in Ontario, California, a Chevrolet dealership in Englewood, Colorado, and a Chrysler Jeep dealership in Greeley, Colorado.
In September 2008, Elway became the spokesperson for OpenSports.com. Elway also writes a weekly NFL blog on the site.
Elway had LASIK eye surgery and endorsed Icon LASIK in the Denver area in November 2008.
Elway currently offers his commentary on the Broncos and the NFL season as a whole Friday mornings during the football season on 87.7 The Ticket in Denver.
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