John Coleman (Australian Footballer) - Coleman The Businessman

Coleman The Businessman

Coleman was a capable businessman who understood the commercial potential of his fame. Football had interrupted his commerce studies at Melbourne University in 1949, but the game helped him to launch a career managing pubs. Essendon vice president Ted Rippon, also an Essendon footballer before the Second World War, made him the manager of the Auburn Hotel, and their association continued when Coleman became licensee of the Essendon Hotel. Subsequently, he went into business on his own, running the West Brunswick Hotel.

He also developed media interests, writing for the Herald newspaper from 1954 and appearing as a commentator on television after its introduction in 1956.

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