Spokesperson
By that time Swayze—despite a brief anchoring of an evening newscast for the American Broadcasting Company—was more familiar for a series of commercials he did for Timex. Again he showed a penchant for catch-phrases, especially: "It takes a licking and keeps on ticking." Swayze performed in Timex commercials that were mock newscasts before delivering the catch-phrase at the end of the commercials. Swayze did the Timex commercials for over two decades.
He appeared in a Volvo advertisement being driven in an early 1970s two-door model on a muddy racetrack by a professional rally driver.
Swayze also appeared in commercials for Studebaker promoting the automobile company's 1963 model line. He also appeared in a 1984 commercial for radio station WHTZ in New York City, which was broadcast in other markets promoting different radio stations.
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