Johan and Peewit - Merchandising

Merchandising

While never as popular as the Smurfs, Johan and certainly Peewit enjoyed their share of fame and popularity as well, and consequently some merchandising was made. In 1959, a first Peewit figurine was made by Dupuis, followed a few years later by a Johan. In the 1970s, Bully and Schleich made Johan and Peewit figurines in their series of PVC Smurf figurines. Plush puppets were made as well.