Joe Cury - Founding of POWER

Founding of POWER

Cury became alarmed at an electrical bill that he had received from the Jacksonville Electric Authority (JEA) which was double the cost of the month before. He called the company to inquire and they said it was because of the high cost of oil. Later that day, Cury drove up to the JEA offices to talk with a manager. The manager refused to tell him anything. In outrage, Cury founded People Outraged With Electric Rates (POWER), a local advocacy group. The treasurer was Harry Shorstein, now the State Attorney for the city of Jacksonville, Florida. When Ralph Nader found out about POWER, he decided to get involved. He came to Jacksonville and became Cury's friend. Joe was so inspired by the visit he changes P.O.W.E.R. to Consumer P.O.W.E.R.

He strongly opposed the construction of the Dames Point Bridge, and was the vocal leader of the opposition to the project. His efforts lead to years long delays in the inception of the project. He was also an enemy of the movement to bring an Offshore Power Systems (O.P.S.) assembly facility to the Jacksonville area. In honor of his work in this and other areas, the local Southside Business Men's Club established the Outspoken Citizens Award less than a month after his death. Cury was a large part of the opposition of the Dames Point Bridge movement. His main opposition in this project was Wesley Paxson, the chairman of the Jacksonville Transportation Authority (JTA). He was also opposed by George Truett Ewton, the chairman of the JEA. At his store, he sold a copy of Ralph Nader's newsletter, Critical Mass.