Publications
Yeoh, J.P.S., and North, A.C. (2010). The Effect of Musical Fit on Consumers' Memory. Psychology of Music, 38(3), 368-378.
Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Choice Between Two Competing Foods. Musicae Scientiae, 14(1), 165-180.
Yeoh, J.P.S. (2010). Musical Fit and Willingness to Pay for Utilitarian Products among University Students. Pertanika Journal of Social Sciences and Humanitites, 18(1), 1-10.
Yeoh, J.P.S., and North, A.C. (2010). The Effects of Musical Fit on Consumers' Ability to Freely Recall Related Products. Empirical Musicology Review, 5(1), 3-9.
Yeoh, J.P.S., and North, A.C. (2009). The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products. Empirical Musicology Review, 4(4), 130-133.
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