Impact
A year after the line's official launch by 2003, Lopez had already sold $175 worth of products in the U.S. Jeffrey Peterson, Quepasa Chairman and Founder said "In a similar way to how Quepasa pioneered the Hispanic Internet on a national level in the United States during the late 90's, Jennifer Lopez started the trend of celebrity fashion brands in 2001. This is a perfect example of how the strong Quepasa brand can be leveraged in an online product launch to a new audience."
Read more about this topic: J.Lo By Jennifer Lopez
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