JJB Sports - Brands


In an effort to distance themselves from the majority "own-branded" offering of main competitor Sports Direct, JJB's stock package mainly comprised products from the main sportswear suppliers, such as Nike, Adidas, Puma, and Reebok. However, JJB did operate its own brands, including 'Patrick' (Menswear & Football Accessories), 'Olympus' (Womenswear & Fitness Accessories) and 'Champion'.

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