JIVE Magazine is a popular-entertainment, technology, and urban-culture magazine. It publishes features, reviews, editorials, photo galleries, and art productions on the web as well as quarterly in print. The web edition is updated frequently. JIVE Magazine launched its website in August 2000. The first print version of JIVE Magazine was published in 2002.
JIVE Magazine features articles on alternative music, such as dance, electronic, world, hip-hop, experimental, and indie rock. It also covers video PC and console games, anime/manga, fashion, art, film, and alt-cultural literature.
JIVE Magazine is among the 200,000 most-visited websites in the world, according to alexa.com, and has a readership of over 80,000 people per month. Its primary demographic is the 18- to 25-year-old college or post-college consumer who enjoys alternative entertainment, especially obscure or independent music, and Internet culture. JIVE Magazine also covers Southeastern conventions, including Dragon*Con, one of the largest fantasy- and sci-fi-oriented conventions on the East Coast, and Anime Weekend Atlanta, one of the larger anime conventions.
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