Jim Skinner - McDonald's CEO

McDonald's CEO

Jim Skinner was named CEO of McDonald's Corp. in 2004 and refocused the company on customer strategies, business disciplines and close global alignment. Jim Skinner was succeeded as Vice Chairman and Chief Executive Officer for McDonald’s Corporation by Don Thompson on June 30, 2012. Vice Chairman was a position that he held before becoming CEO in November 2004. Beginning his career with McDonald’s in 1971, Skinner quickly advanced and held many leadership positions during his 39 years with McDonald’s. These positions include President and Chief Operating Officer of the McDonald's Restaurant Group and President and Chief Operating Officer of McDonald's - Europe, Asia, Pacific and Middle East. Along with his current positions, he also serves on the Board of McDonald's Corporation, Ronald McDonald House Charities, the Walgreen Company and ITW (Illinois Tool Works). His greatest accomplishment, the “Plan to Win” strategy, managed to flip the company by reversing its falling profits. This strategy focused on improving on locations that already existed instead of expanding and building more. They hoped to achieve “faster, friendlier service; tastier food; a more appealing ambiance; better value; and sharper marketing.” By shifting strategies, Skinner and his team were able to increase McDonald’s total sales, increasing from $50.1 billion in 2004 to $70.1 billion in 2008.

Skinner retired as Vice Chairman and Chief Executive Officer on June 30, 2012 after 41 years with McDonald's.