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During the late 1970s, Palmer gained notoriety as a spokesman and underwear model for Jockey brand men's briefs. He appeared in the company's national print and television advertisements as well as on billboards at Times Square in New York City and other major cities. He donated all proceeds from the sale of his underwear poster to the Cystic Fibrosis Foundation.
From 1992 until 1999, he was frequently seen on television throughout the United States in commercials for The Money Store, a national home equity and mortgage lender. He has periodically appeared in ads and commercials for vitamins and other health-related products. He was also the spokesperson for Nationwide Motors Corp., which is a regional chain of car dealerships located in the Middle Atlantic region.
He is currently a spokesman for the national "Strike Out High Cholesterol" campaign. Additionally, Palmer serves as a member of the advisory board of the Baseball Assistance Team, a 501(c)(3) non-profit organization dedicated to helping former Major League, Minor League, and Negro League players through financial and medical difficulties.
Palmer also represents Cosamin DS, a joint health supplement made by Nutramax Laboratories in Edgewood, Maryland.
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