Jim Long - Personal

Personal

Several factors influenced Long’s personal and professional development, starting with his interest in music, new technologies and, not surprisingly for a marketing innovator, psychology and human behavior. Having relied upon his own intuition and visions for creativity, he has actively practiced self-realization, as well as business acumen, throughout his life.

In 1976 he completed the Master's Degree program at the University of San Francisco's Lone Mountain College, fulfilled all of the requirements for membership in the American Psychological Association, and was granted clinical membership in the American Association for Marriage and Family Therapy. Although he eventually decided not to pursue a career change to full time psychology, he did co-found the Southwest Institute of Transactional Analysis in Dallas - a community counseling center and training institute for aspiring and professional counselors/therapists - and served as its Executive Director in 1975–1976.

His love of the ocean and a more relaxed lifestyle brought him to California in the mid-1980s, where he purchased a home in La Jolla and then helped design and build his dream house in Del Mar, near San Diego. After a period of commuting from California to Tennessee during his Honest Entertainment/OneMusic years, he returned to California full-time in 2000 and now lives in Malibu with his wife of 20 years, Deborah DeBerry Long.

On his 48th birthday, February 7, 1991, Long was injured in a car accident in Oxnard, California. Initially diagnosed with a concussion and whiplash, later tests revealed that he had suffered a "closed head" injury, one with long-lasting effects that significantly changed his plans for the future.

Diagnosed with symptoms of Parkinson's Disease in 2007 (possibly the result of the 1991 head trauma), Long is an active supporter of the Michael J. Fox Foundation for Parkinson’s Research and MusiCares, a non-profit organization founded by the National Academy of Recording Arts and Sciences (NARAS), which provides services and assistance, in times of need, to musicians and members of the music community.

Just as Long was mentored by “the father of modern advertising”, David Ogilvy, he, too continues the tradition of sharing his expertise with students and music industry executives.

He has a son, who is an IT specialist, and a granddaughter, a successful model, singer, and D.J.

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