Political Communication
Kuypers’ work in political communication involves looking for media bias, especially how the news media frames political news. According the author, "Framing is a process whereby communicators, consciously or unconsciously, act to construct a point of view that encourages the facts of a given situation to be interpreted by others in a particular manner. Frames operate in four key ways: they define problems, diagnose causes, make moral judgments, and suggest remedies. Frames are often found within a narrative account of an issue or event, and are generally the central organizing idea." He has developed a qualitative (rhetorical) version of framing analysis which is designed not only to look for bias, but also to understand how the original messages of political actors are reframed by the press before being transmitted to the public. In his work he has investigated how news broadcasts, stories, and editorials act to shape public understanding of issues and events in a particular direction.
Read more about this topic: Jim A. Kuypers
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