Jewish outreach is a term with mixed support sometimes used to translate the Hebrew word kiruv or keruv (literally, "to draw close" or 'in-reach'). Judaism usually does not actively seek converts, although all denominations do accept those with a sincere commitment. Efforts are instead directed at Jews who have "gone astray," or who have been born Jewish in a non-observant family.
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“For a Jewish Puritan of the middle class, the novel is serious, the novel is work, the novel is conscientious application—why, the novel is practically the retail business all over again.”
—Howard Nemerov (1920–1991)