Post War
Thereafter he pursued a career in Marketing and Research for 50 years, forming his own marketing research companies in 1970’s (one for UK; one for European) until they were sold to GfK NOP (National Opinion Polls) in 1993 and continued working as a consultant to NOP assisting with multi-country studies until he was nearly eighty. He speaks fluent German, French and Spanish and used his skill in languages in his work.
1948 - 1954 Started in market research in London working for Market Information Services (M.I.S a leading Market Research firm).
1954 - 1959 In Caracas, Venezuela, Jerry Roberts was invited to set up the first general research company in South America (where he learned fluent Spanish) and developed the company DATOS.
1960 Roberts spent the year in New York, as a manager representing a major international advertising agency (CPV).
1961 - 1969 He returned to London as board director of M.I.S.
1970 - 1993 Jerry Roberts set up his own companies: Roberts Research Ltd and Euroresearch Ltd, and applied his language skills to pioneering multi-country market research studies across Europe for leading UK and multinational companies. Roberts carried out Market Research for a wide range of leading UK and international clients in the fields of product marketing, public opinion and media research. His clients included British Gas, Reebok trainers, DuPont (Teflon, Lycra etc.), American Airlines, Chrysler cars, Holiday Inn hotels, and many others. In 1993, he sold both of his companies to GfK NOP.
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Famous quotes containing the words post and/or war:
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