Advertising
Jack Benny's top-rated radio show did not break away for commercials. Instead, his announcer, Don Wilson, incorporated speeches about Jell-O into the program at appropriate places, to Jack's feigned comic annoyance. Lucille Ball's My Favorite Husband, the radio predecessor to TV's I Love Lucy, was another popular program sponsored by Jell-O for much of its 124-episode run.
Comedian Bill Cosby is usually associated with Jell-O and, more famously, Jell-O pudding as he has appeared in many commercials promoting both. Shows like MAD TV, The Simpsons and Saturday Night Live parody Cosby, using Jell-O references like "pudding pop". In the 1960s, the cast of the sitcom Hogan's Heroes did a commercial with Carol Channing featuring Colonel Hogan, his men, Kommandant Klink and Sergeant Shultz having Jell-O and Dream Whip for dessert. Also, during the first few seasons of the first of Lucille Ball's two 1960s television series, The Lucy Show, cast members including Vivian Vance often did commercials for Jell-O.
In 1995, Jell-O carried the tagline "It's alive!" and had the phrase "J-E-L-L-OOOOOOO!".
Read more about this topic: Jell-O
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)