Corporate Responsibility
Cheah set up Sunway College and Monash University Sunway Campus. These institutions, along with Jeffrey Cheah School of Medicine and Health Sciences and Sunway International School were later placed under the Jeffrey Cheah Foundation (formerly Sunway Education Trust Fund) which has not only given out scholarships worth more than RM80 million to date, but has reinvested all the profits from these institutions. The profits serve to upgrade facilities and ensure students benefit from a higher quality of education.
Under Cheah's leadership, the Sunway Safe City Initiative was implemented. This initiative, which was launched in 2001, has proven extremely effective in combating crime. A partnership between the Royal Malaysia Police, Malaysia Crime Prevention Foundation (MCPF), the Selangor State Government and the Sunway Group, it has reduced the crime rate and infused the township with a spirit of togetherness and neighbourliness that now serves as an example for other residents’ association throughout Selangor. In recognition of Tan Sri Jeffrey's meritorious contribution in the field of social safety and security, he was appointed the Chairman of MCPF Selangor Chapter by the Minister of Unity, Culture, Arts & Heritage in Aug 2008.
In July 2008, he was appointed an Honorary Officer of the Order of Australia (AO) in recognition of his extraordinary and meritorious contribution to the advancement of education in Malaysia and for "service to Australia-Malaysia bilateral relations".
In appreciation of his contribution to Monash University Sunway Campus, the Monash University School of Medicine was named after him in 2007. In 2006, His Royal Highness, the Sultan of Selangor installed Cheah as the Foundation Chancellor of Sunway University College.
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