Fund Drives
A longstanding tradition for Jefferson Public Radio (JPR) is its fund drives which occur twice a year, usually during April and October, coinciding with the fund drives of many other NPR stations. During these periods programming is often interrupted by on-air staff attempting to encourage listeners to call the station and pledge as much money as possible. For a long period of time the fund drives would last at least 2 weeks, but during the late 1990s the station experimented with having the fund drives last only 1 week. This experiment was successful, as people felt more motivated to call in their pledges earlier, and the fund drives still last only 1 week as of 2010.
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Famous quotes containing the words fund and/or drives:
“I am advised that there is an unexpended balance of about $45,000 of the fund appropriated for the relief of the sufferers by flood upon the Mississippi River and its tributaries, and I recommend that authority be given to use this fund to meet the most urgent necessities of the poorer people in Oklahoma.”
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—Ralph Waldo Emerson (1803–1882)