Work
Jeff Koons rose to prominence in the mid-1980s as part of a generation of artists who explored the meaning of art in a media-saturated era. He gained recognition in the 1980s and subsequently set up a factory-like studio in a SoHo loft on the corner of Houston Street and Broadway in New York. It was staffed with over 30 assistants, each assigned to a different aspect of producing his workâin a similar mode as Andy Warhol's Factory (notable because all of his work is produced using a method known as Art fabrication). Today, he has a 1,500 m2 (16,000 sq ft) factory in Chelsea with 90 regular assistants. Koons developed a color-by-numbers system, so that each of his assistants could execute his canvases and sculptures as if they had been done "by a single hand".
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