1920s
Jean Patou is credited with inventing the "designer tie" in the 1920s when men's ties, made in the same fabric as the women's dress collection, were displayed in department stores next to Patou's perfume counter. The designer tie style is still prominent amongst contemporary fashion designers, such as Louis Feraud, Timothy Everest, Duchamp and Paul Smith and Patrick McMurray.
In 1925 Patou launched his perfume business with three fragrances created by Henri Alméras. In 1928, Jean Patou created "Huile de Chaldée", the first sun tan lotion.
Read more about this topic: Jean Patou