Jarvis Smith - Pre-series Publicity

Pre-series Publicity

Described as Channel 4's "biggest marketing campaigns of the year", Dumped was promoted via various methods. Advertisements for the programme appeared on websites such as Yahoo, The Guardian, New Scientist, The Daily Telegraph and MSN. Television adverts, using the 1998 single "Delta Sun Bottleneck Stomp" by Mercury Rev, featured people performing everyday tasks such as bathing whilst on the landfill. Posters featuring the programme's tagline, "Living off the landfill", were displayed across Britain and others appeared on the London Underground. Some bus shelters within London featured posters which were made out of rubbish, and 2 September 2007 edition of The Sunday Times featured a biodegradable bag wrap to promote the programme. Eight members of the London Philharmonic Orchestra performed Land of Hope and Glory on the landfill site that the programme was filmed, using instruments that had been made out of waste.