Methods of Distribution
In Japan, beer can be sold in vending machines. Some vending machines have motion activated advertising that displays on small TV screens embedded into them. They play beer commercials and jingles that are seen on TV and heard on the radio. These vending machines began to be phased out in June 2000, mainly over the concerns of underage drinking.
Japan has liberal laws in regards with the selling and consumption of alcohol. Beer can be purchased at a wide variety of outlets, including supermarkets, convenience stores and kiosks at train stations and can be consumed virtually anywhere. However, Japan has very strict laws against operating a motor vehicle or riding a bicycle after or during the consumption of alcohol.
Read more about this topic: Japanese Beer
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