Japanese Beer in The Media
Naturally, beer features heavily in any Japanese manga or anime series where adults drink alcohol. Often, though, to avoid copyright issues the artists either leave the labels off the bottles or alter the name slightly (such as "Krin" instead of "Kirin", or "Soporo" instead of "Sapporo"). Examples of this usage are too numerous to list.
- Moyashimon is a manga that illustrates the production methods of a wide variety of Japanese sakes, including nihonshu and awamori. The entire volume 8 of the manga is dedicated to Japanese local beers. The last few pages of the volume list various microbrew beers, including Preston Ale, Coedo and Nagisa Beer.
- Preston Ale is produced by Joyful Honda Co., which is a corporate umbrella that owns brands in a wide variety of industries like furniture and pet supplies. One such brand is Preston Cafe, which has its own line of house beers, branded as "Preston Ale", and brewed in Utsunomiya. Preston Cafe has a "Moyashimon" line of beers, with the manga characters on the label. In December, 2010, there was the Moyashimon Presents Preston Ale End of Year Party event at the UDX Building in Akihabara, Tokyo, which included artist signings and servings of Preston Ale. Copies of the manga and manga-related toys were also on sale.
- Yebisu Beer is featured in the Manga and Anime series Neon Genesis Evangelion. It is enjoyed exclusively by the character Misato Katsuragi.
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Famous quotes containing the words japanese, beer and/or media:
“I am a lantern—
My head a moon
Of Japanese paper, my gold beaten skin
Infinitely delicate and infinitely expensive.”
—Sylvia Plath (1932–1963)
“Were I Diogenes, I would not move out of a kilderkin into a hogshead, though the first had had nothing but small beer in it, and the second reeked claret.”
—Charles Lamb (1775–1834)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)