Single Letters As Abbreviations
Many single letters of the Latin alphabet have names that resemble the pronunciations of Japanese words or characters. Japanese people use them in contexts such as advertising to catch the reader's attention. Other uses of letters include abbreviations of spellings of words. Here are some examples:
- E: 良い (ii; the word for "good" in Japanese). The letter appears in the name of the company e-homes.
- J: The first letter of "Japan" as in J.League, J-Phone.
- Q: The kanji 九 ("nine") have the reading kyū. Japanese "Dial Q2" premium-rate telephone numbers start with 0990.
- S, M: used for sadism and masochism respectively, often referring to mild personality traits rather than sexual fetishes. "SM" is also used for sadomasochism, instead of "S&M" used in English, in a more sexual context.
- W: The English word "double." Japanese people sometimes pronounce the letter "double." For example, ”Wデート” (W deeto) means "double date(s)"; "WW Burger" from Freshness Burger has double beef and double cheese.
Read more about this topic: Japanese Abbreviated And Contracted Words
Famous quotes containing the words single and/or letters:
“Keep out of Chancery.... It’s being ground to bits in a slow mill; it’s being roasted at a slow fire; it’s being stung to death by single bees; it’s being drowned by drops; it’s going mad by grains.”
—Charles Dickens (1812–1870)
“My business is stanching blood and feeding fainting men; my post the open field between the bullet and the hospital. I sometimes discuss the application of a compress or a wisp of hay under a broken limb, but not the bearing and merits of a political movement. I make gruel—not speeches; I write letters home for wounded soldiers, not political addresses.”
—Clara Barton (1821–1912)