James Pond 2 - Product Placement

Product Placement

In the original UK version of the game, the penguins featured as in-game product placement for the McVitie's biscuit company's Penguin Biscuits, making it one of the earliest games to use this form of advertising. According to a 1994 article in the UK edition of PC Gamer, Penguin outsold arch-rival KitKat for the first time in the product's history soon after the release of the game.

Read more about this topic:  James Pond 2

Famous quotes containing the word product:

    “Everything that is beautiful and noble is the product of reason and calculation.”
    —Charles Baudelaire (1821–1867)