Product Placement
In the original UK version of the game, the penguins featured as in-game product placement for the McVitie's biscuit company's Penguin Biscuits, making it one of the earliest games to use this form of advertising. According to a 1994 article in the UK edition of PC Gamer, Penguin outsold arch-rival KitKat for the first time in the product's history soon after the release of the game.
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“The writer’s language is to some degree the product of his own action; he is both the historian and the agent of his own language.”
—Paul De Man (1919–1983)