Product Placement
In the original UK version of the game, the penguins featured as in-game product placement for the McVitie's biscuit company's Penguin Biscuits, making it one of the earliest games to use this form of advertising. According to a 1994 article in the UK edition of PC Gamer, Penguin outsold arch-rival KitKat for the first time in the product's history soon after the release of the game.
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Famous quotes containing the word product:
“Culture is a sham if it is only a sort of Gothic front put on an iron building—like Tower Bridge—or a classical front put on a steel frame—like the Daily Telegraph building in Fleet Street. Culture, if it is to be a real thing and a holy thing, must be the product of what we actually do for a living—not something added, like sugar on a pill.”
—Eric Gill (1882–1940)