Sbarro
In January 2012, Greco joined Sbarro as Chief Executive Officer, President, and member of the Board of Directors. Sbarro, headquartered in Melville, Huntington, New York, is one of the world's leading Italian quick service restaurant chains and the largest "shopping mall-focused" restaurant concept in the world. Sbarro operates more than 1,050 restaurants in over 40 countries. Greco, who is credited by industry experts with the strong performance, growth, and turnaround of the Bruegger's chain, was recruited to Sbarro to lead the company as it continues to grow, innovate, and improve. Greco is confident about Sbarro's prospects. He has designed a short-term strategic plan calling for a focus on “people, place, product and positioning.” Long term, however, Greco plans to shift Sbarro from its current quick-service status into the fast casual arena. Greco's vision is to make Sbarro the preeminent fast-casual Italian brand worldwide, a position that he thinks fits Sbarro well and one which nobody of any size has yet claimed. This will include, among other things, improving the quality and variety of Sbarro's products and ingredients as well as the manner in which they are prepared. This change will also include an increased emphasis on employee hospitality and a shift from its current shopping mall focus to a more store front oriented concept. Greco believes that Sbarro can accomplish these strategic initiatives and own this new position of fast-casual preeminence in a relatively short period of time.
Read more about this topic: James J. Greco