Bruegger's
Greco first joined Bruegger's in 2003. Following his arrival the company enjoyed over twenty consecutive quarters of positive same store sales and total-sales growth. Additionally, in 2010, Bruegger's announced $254 million in revenue. Under Greco, Bruegger's expanded to operating over 300 bakery cafés in 26 states, the District of Columbia, and Canada. On November 13, 2009, Greco oversaw Bruegger's eleventh and largest acquisition to occur during his tenure at the company when Bruegger's purchased the restaurant holdings of Timothy's World Coffee. Through a wholly owned subsidiary called Threecaf Brands Canada Inc., Bruegger's assumed control of Timothy's three restaurant brands: Timothy's World Coffee, Michel's Bakery Café, and mmmuffins.
On October 5, 2009, Greco was named Restaurant Operator of the Year by the Nation's Restaurant News during the publication's Golden Anniversary Celebration. He was awarded the honor in Dallas, Texas at the 50th anniversary Multi-Unit Foodservice Operators (MUFSO) conference. He was selected by readers of the publication from among six nominees, the others being: Chuck Fallon, president of Burger King North America; Phil Friedman, chairman and chief executive of McAlister's Deli; Jeffrey Harvey, president and chief executive of Burgerville; Randy Kibler, president and chief executive of Bojangles' Famous Chicken 'n Biscuits; and Cameron Mitchell, president and chief executive of Cameron Mitchell Restaurants.
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