James C. Collins
James C. "Jim" Collins, III (born 1958, Boulder, Colorado) is an American business consultant, author, and lecturer on the subject of company sustainability and growth. Jim Collins frequently contributes to Harvard Business Review, Business Week, Fortune and other magazines, journals, etc. He is also the author of several books: Built to Last: Successful Habits of Visionary Companies, Good to Great, How the Mighty Fall: And Why Some Companies Never Give In and "Great by Choice: Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All".
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“The awe and dread with which the untutored savage contemplates his mother-in-law are amongst the most familiar facts of anthropology.”
—Sir James George Frazer (1854–1941)
“Though taste, though genius bless
To some divine excess,
Faint’s the cold work till thou inspire the whole;
What each, what all supply,
May court, may charm our eye,
Thou, only thou, canst raise the meeting soul!”
—William Collins (1721–1759)