Jack and Jill (magazine) - History

History

Jack and Jill magazine was launched by Curtis Publishing Company in 1938. It was the first addition to the Curtis line of magazines since it purchased Country Gentleman in 1911. The first editor of Jack and Jill was Ada Campbell Rose daughter-in-law of Philip Sheridan Rose, the editor of Country Gentleman. The magazine's circulation grew to half a million before newsstand sales (but not subscriptions) were suspended during World War II due to paper shortages. Newsstand sales returned in 1948. Ada Campbell Rose continued as editor until 1959. The magazine began to accept outside advertising in 1962. Today the magazine is one of three children's magazines published by the U.S. Kids unit of Saturday Evening Post Society. In 2009, Jack and Jill merged with Children's Digest, another kids magazine from the same publisher.

Today, Corey Michael Dalton edits Jack and Jill under the direction of Steven Slon. Jack and Jill is one of three children’s publications in the U.S. Kids family of magazines, which are published by the Children’s Better Health Institute, a division of the nonprofit The Saturday Evening Post Society. Its two sister publications under the U.S. Kids banner are Humpty Dumpty Magazine (for children ages 5 to 7) and Turtle Magazine for Preschool Kids.