J. G. Sandom - Digital Career

Digital Career

In 1984, Sandom co-founded Einstein and Sandom Interactive (EASI), the nation's first interactive advertising agency. It grew to become the world's largest digital marketing services firm when it was purchased by D'Arcy Masius Benton & Bowles in 1994. Sandom continued to manage EASI on behalf of DMB&B through 1996.

From January 1997 through October 1999, Sandom served as Director of Interactive at OgilvyOne Worldwide, a division of Ogilvy & Mather. During this time, the company grew from a loss of $2 Million to an estimated $100 Million in revenues in 30 months, and from 12 “permalancers” to 650 digital marketing specialists worldwide. In 1998, OgilvyInteractive was named “Best Interactive Ad Agency” of the year by Adweek, and won two premier Cyber Lions awards at the Cannes Lions International Advertising Festival for Campaign Magazine On-line and the IBM Olympic Luge Game.

From November 1999 through October 2003, Sandom served as President and CEO, and then Vice Chairman of RappDigital Worldwide, the interactive arm of direct marketing/direct response agency Rapp Collins, now a business unit of DDB Worldwide, an Omnicom Company. Within a year of inception, RappDigital became one of the nation’s "Top Twenty" interactive ad agencies, according to Adweek magazine.