Izod Lacoste - The Present

The Present

Izod and Lacoste both continue to produce similar piqué polo shirts, and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of re-positionings in the market place (its current image being mid and upper-market, with its Izod/Luxury line). Lacoste has only recently become available again in the United States, though its current positioning remains entirely upscale. Both brands continue to be popular.

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