I've Been Everywhere - Use of The Song in Advertising

Use of The Song in Advertising

Telstra
Used the Australian version to advertise its new Next-G 3.5G mobile network in 2006. They also constantly use it in their BigPond Wireless Broadband advertisements featuring a family and friends travelling in a blue Volkswagen Kombi around Australia.
Choice Hotels
Used the Johnny Cash version in TV ads aired from 2005–present.

Additionally, 30-second snippets of the song have been created for the following locations:

Chicago
The Chicago Transit Authority used various neighborhoods/stops along the transit lines in two 2004 ads.
Dallas/Fort Worth Metroplex
Dallas-based TexasLending.com uses suburbs in the Metroplex area.
Pittsburgh
KDKA News Radio uses suburbs in the Pittsburgh region, where KDKA covers.
Faroe Islands
EITT The melody with new lyrics is to be used in an advertising campaign for Faroese telecome company EITT.
New Brunswick, Canada
2007 TV Ad for Enbridge Natural Gas with Provincial town & street names added. Seen often on CBC during hockey games.
Saskatchewan
SaskTel, the government-owned telecom in Saskatchewan, has a long-running television commercial that adapts the song to "I Go Everywhere," listing off small towns in the province where SaskTel Mobility coverage is available. The towns named are: Warman, Watson, Maidstone, Radisson, Fox Valley, Unity, Southey, Davidson, Meath Park, Lucky Lake, Candle Lake, Neilburg, Outlook, Shellbrook, Aberdeen, Strasbourg, Cut Knife, Springside, Indian Head, Lemburg, Elrose, Melville, and Biggar.
The Sports Network (Canada)
in 2010 used a verision of the song that listed all the cities and regions in the National Hockey League to promote its coverage of trade deadline day.
Tennessee Governor's Highway Safety Office

In 2010, used a version of the song in a television public service announcement claiming that law enforcement officers would be "everywhere" looking for impaired (drunk) drivers.

Read more about this topic:  I've Been Everywhere

Famous quotes containing the words song and/or advertising:

    By a knight of ghosts and shadows
    I summon’d am to a tourney
    Ten leagues beyond the wide world’s end:
    Methinks it is no journey.
    —Unknown. Tom o’ Bedlam’s Song (l. 57–60)

    Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.
    Ernest Lehman (b.1920)