Use of The Song in Advertising
- Telstra
- Used the Australian version to advertise its new Next-G 3.5G mobile network in 2006. They also constantly use it in their BigPond Wireless Broadband advertisements featuring a family and friends travelling in a blue Volkswagen Kombi around Australia.
- Choice Hotels
- Used the Johnny Cash version in TV ads aired from 2005–present.
Additionally, 30-second snippets of the song have been created for the following locations:
- Chicago
- The Chicago Transit Authority used various neighborhoods/stops along the transit lines in two 2004 ads.
- Dallas/Fort Worth Metroplex
- Dallas-based TexasLending.com uses suburbs in the Metroplex area.
- Pittsburgh
- KDKA News Radio uses suburbs in the Pittsburgh region, where KDKA covers.
- Faroe Islands
- EITT The melody with new lyrics is to be used in an advertising campaign for Faroese telecome company EITT.
- New Brunswick, Canada
- 2007 TV Ad for Enbridge Natural Gas with Provincial town & street names added. Seen often on CBC during hockey games.
- Saskatchewan
- SaskTel, the government-owned telecom in Saskatchewan, has a long-running television commercial that adapts the song to "I Go Everywhere," listing off small towns in the province where SaskTel Mobility coverage is available. The towns named are: Warman, Watson, Maidstone, Radisson, Fox Valley, Unity, Southey, Davidson, Meath Park, Lucky Lake, Candle Lake, Neilburg, Outlook, Shellbrook, Aberdeen, Strasbourg, Cut Knife, Springside, Indian Head, Lemburg, Elrose, Melville, and Biggar.
- The Sports Network (Canada)
- in 2010 used a verision of the song that listed all the cities and regions in the National Hockey League to promote its coverage of trade deadline day.
- Tennessee Governor's Highway Safety Office
In 2010, used a version of the song in a television public service announcement claiming that law enforcement officers would be "everywhere" looking for impaired (drunk) drivers.
Read more about this topic: I've Been Everywhere
Famous quotes containing the words song and/or advertising:
“Death could drop from the dark
As easily as song—
But song only dropped,”
—Isaac Rosenberg (1890–1918)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)