Web Platforms
The service started out as a website before being extended to television and other platforms. Initially the website version used Microsoft Silverlight as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. ITV adopted Flash for its player on 15 September 2009. In November 2009 the website was revamped again improving navigation as well as making the site more visually appealing. The service is free to use funded by pre-, mid- and post-roll adverts. Previously users have been able to use ad-blocking software to skip the adverts shown. During Summer 2010, the ITV website was upgraded to detect ad-blocking software. Video is sent at multiple bit rates and uses adaptive technology in the player to best determine rate based on users connection.
Improvements were made in June/July 2011 to the website version to incorporate subtitles and CITV programming. The website version relaunched with a cleaner, less cluttered new look on Monday 22 August 2011. The new look seamlessly fits in with the redesigned itv.com and has upgraded search features, images and a new Flash video player designed to make playback more reliable. In January 2012, the site was due to be overhauled to offer paid-for content in addition to the existing free 30 day catch up, however this was delayed until 29 October 2012.
Read more about this topic: ITV Player
Famous quotes containing the words web and/or platforms:
“Ye whose clay-cold heads and luke-warm hearts can argue down or mask your passions—tell me, what trespass is it that man should have them?... If nature has so wove her web of kindness, that some threads of love and desire are entangled with the piece—must the whole web be rent in drawing them out?”
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