Identity
Meridian's original ident featured an exploding mix of orange, yellow and blue, which then came together to form the distinctive sun/moon face logo. The unusual logo design was reportedly inspired by maritime images (the sun/moon face is a recurring feature on compasses, sextants and other nautical artefacts used in the navigation of ships), appropriately reflecting the south's long seafaring history. The name "Meridian", which derives from the Latin meridionālis meaning "of the south", may also be linked to the Prime Meridian (the boundary between the Western and Eastern Hemispheres of the globe, and a key landmark in the measurement of time), which passes through the middle of the region, although this has not been confirmed.
The original formup lasted until September 1996, when the ident was replaced by one with a deep purple/blue background and an emphasis on the deep colours of the logo, as well as a smoother formup. This ident was replaced in autumn 1998 by one with a yellow background and featuring the ITV logo underneath the Meridian name. This was an attempt to avoid the generic ITV look to follow, but Meridian was nevertheless forced to adopt this in November 1999. In the 1999 generic ITV ident, the emphasis was on network's hearts logo with a very small Meridian logo only featuring at the end of the formup. This look was in use until October 2002 when ITV1 in England and Wales abandoned local continuity and idents. The only exception were ITV1 idents featuring the word "Meridian" below the ITV1 logo, shown before regional programming. However, even this did not last, and only a few years later these regional idents were dropped. Meridian for a while managed to still retain some identity, by featuring their (sun/moon face) logo on the local weather forecast. However the logo was removed in 2004, last seen at the start of the late-night weather forecast on 5 December 2004. On 1 February 2005 it was replaced with a generic "ITV Meridian" logo, the official name of the franchise.
Read more about this topic: ITV Meridian
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