Gameplay
The contestant is shown six grocery items and five grocery bags. Each bag has a price on it which corresponds with one of the six grocery items. One item's price is not listed on any bag.
One by one, the contestant must choose the item that matches the price on each bag. Then, the item inside the first bag is revealed. If it matches the chosen item, they win $1,000. Each successive bag is a double-or-nothing proposition, up to $16,000 for the final bag, with the option to quit before revealing any bag. However, if the contestant is wrong at any point, the game ends, and he/she loses everything.
Read more about this topic: It's In The Bag (pricing Game)