Box Office
The film was a financial failure in its initial 1974 release. Three years after its original release, it was reissued with a new advertisement campaign. The new 1977 TV advertisement showed a baby carriage with the music "Rock-a-bye Baby" playing, then a claw came out and a voice-over said, "There is only one thing wrong with the Davis baby. It's alive". The new ad drew people into theaters, ultimately earning Warner Bros. $7.1 million in U.S. domestic rentals.
Read more about this topic: It's Alive (1974 Film)
Famous quotes containing the words box and/or office:
“Franceska: I was happy in the life I built up for myself. I put a fine high wall of music around me and nothing could touch me. I was safe and secure. And then you had to come along and knock it all down and I hate you for that.
Maxwell: On the contrary, you love me.”
—Muriel Box (b. 1905)
“Go; and if that word have not quite killed thee,
Ease me with death by bidding me got too.
Oh, if it have, let my word work on me,
And a just office on a murderer do.
Except it be too late to kill me so,
Being double dead: going, and bidding go.”
—John Donne (1572–1631)