Box Office
The film was a financial failure in its initial 1974 release. Three years after its original release, it was reissued with a new advertisement campaign. The new 1977 TV advertisement showed a baby carriage with the music "Rock-a-bye Baby" playing, then a claw came out and a voice-over said, "There is only one thing wrong with the Davis baby. It's alive". The new ad drew people into theaters, ultimately earning Warner Bros. $7.1 million in U.S. domestic rentals.
Read more about this topic: It's Alive (1974 Film)
Famous quotes containing the words box and/or office:
“He had put, within his reach,
A box of counters and a red-veined stone,
A piece of glass abraded by the beach,
And six or seven shells,
A bottle with bluebells,
And two French copper coins, ranged there with careful art,”
—Coventry Kersey Dighton Patmore (1823–1896)
“No people is wholly civilized where a distinction is drawn between stealing an office and stealing a purse.”
—Theodore Roosevelt (1858–1919)