Box Office
The film was a financial failure in its initial 1974 release. Three years after its original release, it was reissued with a new advertisement campaign. The new 1977 TV advertisement showed a baby carriage with the music "Rock-a-bye Baby" playing, then a claw came out and a voice-over said, "There is only one thing wrong with the Davis baby. It's alive". The new ad drew people into theaters, ultimately earning Warner Bros. $7.1 million in U.S. domestic rentals.
Read more about this topic: It's Alive (1974 Film)
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